Tuesday, 26 April 2011

Target Audience and Demographic


Knowing your target audience is vital when advertising a new artist. The genre of music the Artist produces should give you a strong indication of what sort of demographic will purchase their music.
Jessie J's genre of music is Commercial/pop-ular/R&B. The demographic for this genre is stereotypically...
-Age- 8-25
-Majority are females
-Fashionable-care about there appearance
-Gossip magazine readers
-Crosses over all races
-Likely to spend money on new artists

Wednesday, 2 February 2011


- A montage is used at the beginning to show a change over time and the aging of an artist from a child to an adult.
-Constant fast editing every 2-4 beats, keeping the audience interested and making aware that it is a music video they are watching and not real life
-Editing syncopates to the beat of the music.
-Singing into the camera creating a bond between the audience and allowing them to relate to the music and artist.
- Music videos are vary rarely recorded live due to editing restrictions and the different locations used in the music video. the artist then lip syncs over the recorded track and they are edited together to create the finished video.
-The actions within the music video relates and matches to lyrics being sung by the artists. "wasn't low blows and video hoes" 2 girls and the artist are dancing in a provocative manor and using titillation to refer-to the stereotypical and ideological view of a prostitute "hoe".
- Postmodernism is present within the video through pastiche. There is a reference to her first released song and video "Do It Like A Dude", same costume, dance formation and routine.
is shown on the lyric "Wasn't low blows and video hoes".
-The video is non-narrative and doesn't-take the viewer through a particular story line.
- There are many costume changes throughout video of which most are very provocative and sexy. this attracts a male audience through titillation.
-Match on action shots- the large Money tree to large teddy bear behind the artist.
-Different and multiple changing background colours to convey different moods.
-Again pastiche is revealed through the extreme close up her crystalized lips which is previously seen in her video "Do It Like A Dude".
-The video is minimalist with set, props and locations but still prescribes a strong message.
-The video has a strong theme of innocence and childhood relating to a younger demographic.
- Constant camera movement to create different effects and moods.
*zooming in and out- seen at the beginning to show a change in time.
*mid shots
*close ups
*long shots
*high angles
*low angles- shows status and power as an artist.


Jessie J (Jessie Cornish)

Birth nameJessica Ellen Cornish
Also known asJessica Cornish
Born27 March 1988 (age 22)
OriginRedbridge, England,
United Kingdom
GenresR&B, soul, hip hop, dance,electronica, reggae fusion
Years active2005–present
LabelsGut, Lava, Universal Republic,Island

Jessica Ellen Cornish (born 27 March 1988), better known by her stage name Jessie J, is a English singer and songwriter. She first saw fame when she began writing tracks for Justin Timberlake,Alicia Keys and Christina Aguilera. In January 2011, she won the prestigious Critic's Choice award at the Brits.

Her debut single, "Do It Like a Dude", charted at number-two on the UK Singles Charts. The second single, "Price Tag" which features US rapper B.o.B is available in the UK as a download from January 30th. Her debut album, Who You Are, is set to be released March 2011 in the UK and April in the US

1988-2005: Childhood and youth

Jessie J was born Jessica Ellen Cornish in Redbridge on March 27, 1988. She was cast as an eleven year old in Andrew Lloyd Webber's West End production of Whistle Down the Wind.Educated at Mayfield High School, at age 16 she began studying at the BRIT School, and joined a girl group at the age of 17. Jessie J has an irregular heartbeat, and also suffered a minor stroke at the age of 18. As a result, she does not smoke or drink alcohol. She also cites this as the reason why she does not take drugs.

2005-09: Career beginnings

She was signed to Gut Records, recording an album for the label, but the company went bankrupt before releasing material. Jessie J then found success as a songwriter, gaining a Sony ATV publishing contract. She co-wrote the Miley Cyrus hit "Party in the USA" with producer Doctor Luke, and Claude Kelly, as well as writing for Justin Timberlake, Chris Brown (with whom she toured Europe), Alicia Keys and Christina Aguilera. Jessie J's song "Sexy Silk" was included on the soundtrack for Easy A.

2010-present: Who You A

Jessie J released her single "Do It Like a Dude" in the UK on 21 November 2010. The single debuted at number 25 on the UK Singles Chart where it later peaked at number 2. On 15 December 2010, it was announced that Jessie J had won the Critics Choice award at the BRIT Awards 2011. On 6 December 2010, the BBC announced that Jessie J had been nominated for the BBC's Sound of 2011 list. On 7 January 2011, the singer was announced as winner of the list which included James Blake, The Vaccines, Jamie Woon and Clare Maguire. Her debut album, Who You Are, is due to be released on 28 March 2011 in the UK, and 12 April in the U.S.A track entitled "Price Tag" was promoted by Jessie J on Later... with Jools Holland on 9 November. The song was released as the album’s second single, featuring US rapper B.o.B, on 28 January 2011. Jessie J orginally wrote "Do It Like a Dude" for Rihanna, but decided to keep the track for herself.

Jessie J revealed in an interview that she wanted to work with Nicki Minaj. Later, Minaj stated that she had fell in love with Jessie J, stating, "I checked her out afterwards, and I fell in love with her - the tone of her voice and everything." In an interview with J, she stated that her album offers many different genres of music. She said "Do It Like a Dude" was "about male egos in the music industry." She went on futher to say "It's tongue-in-cheek but also a middle finger up. Women can do whatever the big men in suits do who take themselves so seriously. Its an empowerment song." She also stated in the interview that her debut album would consist of Reggae, Euphoric, Dance and R&B. She announced she would go on her first debut tour. The tour currently has seven confirmed dates.


YearAlbum detailsPeak chart positions
2011Who You Are


YearSinglePeak positionsAlbum
2010"Do It Like a Dude"21326Who You Are
2011"Price Tag" (featuring B.o.B)[11]
"—" denotes releases that did not chart.

Awards and nominations

2010BRIT Awards 2011Critic's ChoiceWon
2011BBC Sound of 2011Sound of 2011Won
MTV Brand New 2011Next Big Thing2nd

Thursday, 9 December 2010


I have constructed 5 different album cover designs in order to give my self a greater understanding of how they are made in the music industry. It was my objective to learn about the different codes and conventions used in order to create a successful album cover.

-To protect the CD album itself
-To advertise the contents
-Using the artistic design to reflect the creative intention of the artist or artists
-To reflect the principles, attitudes etc of the record label
-To stand out, to be interesting and eye catching
-To boost sales, enhance profit
Attracts on retail shelves
-Enables product to be resold though different modes/NMT's
-The art becomes an icon

-Main image, most often the artist them self
-Name of the artist
-Title of album
- A font that symbolizes the artist
-Dramatic hair/makeup/costume
-Fairly simplistic design / clean cut


In my conclusion i feel that i have used the the typical features found on the front of album covers and applied these rules to my own work. Keeping the covers simplistic and clean cut i believe my album cover design ideas are successful in portraying different messages to their target audience.

Monday, 29 November 2010



The majority of film sequences are edited so that time seems to flow, uninterrupted , from shot to shot. within a 'continuity editing' sequence, only cuts will be used. continuity editing can also involve 'cross-cutting', where a sequence cuts between two different settings where action is taking place at the same time. there are matches on action and no editing that draws attention to itself. this IS the realm of the 'invisible edit'.

In montage, different images are assembled to build up an impression. This is often used in the title sequence. the most famous example of this technique is the Odessa steps sequence from battle Battleship Potemkin. this is used increasingly in what is now called 'American Quality Television' and includes most of the shows headlining on Sky, FX, Channel 4 amongst others.

Editing can vary both in pace (how long individual shots stay on the screen for) and in the transitions (or STYLE ) between shots. Transitions describes the way in which one shot replaces the previous one and is the term used by editors and their software.

Frequent cuts may be used as deliberate interpretations to shock, surprise or emphasize the audience. Generally speaking, the rate that cuts are made increases with the tension in the film.

a cutting rhythm may be progressively shortened to increase tension. Cutting rhythm may be exciting (erratic and unpredictable), lyrical ( in time with the music or with a feeling of rhythm) or staccato ( like sharp, regular cuts). It can create excitement, musical 'alignment' or intense response to the viewer.

one image is suddenly replaced by another, without visible transition. we are so used to these that we will probably not even notice them. In classic continuity, that is the point- not to be noticed.

One image dissolves into another, this can be used to make a montage sequence- such as a title sequence- flow smoothly ; it can also be used in continuity editing to show that we have moved forward in time and/or space.

An image gradually fades in.

An image gradually fades out. Fades to and from black usually means that time has passed

One image replaces another without dissolving, with the border between the images moving across or around the screen. This style was previously popular in the 1960's but has not been much used until recent work, mostly cartoon based hollywood mainstream films such as Hellboy and Iron man.

this is where a cut is disjointed - often by the change in what the audience sees not changing much- the action appears to judder or just 'jump'. this is used to disconnect the audience.
typically a jump cut is one of the less than 30 degrees and is easy enough to spot as it make the scene literally 'Jump' before your eyes and is used frequently.

In a 'matched cut' a familiar relationship between the shots may make the change seem smooth through:
-continuity of direction
-completed action
-a similar centre of attention in the frame
-a one-step change of shot size (e.g. long to medium)
-a change of angle (conventionally at least 30 degrees)