Music videos are used to promote an artist or band and increase the number of music sales.
record companies invest a high amount of money in order to promote the artist and create a buzz around them, the video often portrays the images linked to lyrics. the music video came to the forefront of fashion in the 1980's, with the development of MTV. MTV was a channel that specialised in showing an artist or bands music videos, this provided artists with new platform to promote themselves on.Music videos are produced using different filming methods such a:
Not all Music videos are limited to one style and can often incorporate more than one of these filming methods.
There are two main types of music videos: