JESSIE J - PRICE-TAG - VIDEO ANALYSIS

- A montage is used at the beginning to show a change over time and the aging of an artist from a child to an adult.

-Constant fast editing every 2-4 beats, keeping the audience interested and making aware that it is a music video they are watching and not real life

-Editing syncopates to the beat of the music.

-Singing into the camera creating a bond between the audience and allowing them to relate to the music and artist.

- Music videos are vary rarely recorded live due to editing restrictions and the different locations used in the music video. the artist then lip syncs over the recorded track and they are edited together to create the finished video.

-The actions within the music video relates and matches to lyrics being sung by the artists. "wasn't low blows and video hoes" 2 girls and the artist are dancing in a provocative manor and using titillation to refer-to the stereotypical and ideological view of a prostitute "hoe".

- Postmodernism is present within the video through pastiche. There is a reference to her first released song and video "Do It Like A Dude", same costume, dance formation and routine.

is shown on the lyric "Wasn't low blows and video hoes".

-The video is non-narrative and doesn't-take the viewer through a particular story line.

- There are many costume changes throughout video of which most are very provocative and sexy. this attracts a male audience through titillation.

-Match on action shots- the large Money tree to large teddy bear behind the artist.

-Different and multiple changing background colours to convey different moods.

-Again pastiche is revealed through the extreme close up her crystalized lips which is previously seen in her video "Do It Like A Dude".

-The video is minimalist with set, props and locations but still prescribes a strong message.

-The video has a strong theme of innocence and childhood relating to a younger demographic.

- Constant camera movement to create different effects and moods.

*zooming in and out- seen at the beginning to show a change in time.

*tilting

*dolly-shots

*mid shots

*close ups

*long shots

*panning

*high angles

*low angles- shows status and power as an artist.

JESSIE J - ARTIST BACKGROUND RESEARCH

Jessie J (Jessie Cornish)

Birth name	Jessica Ellen Cornish
Also known as	Jessica Cornish
Born	27 March 1988 (age 22)
Origin	Redbridge, England, United Kingdom
Genres	R&B, soul, hip hop, dance,electronica, reggae fusion
Occupations	Singer-songwriter
Instruments	Vocals
Years active	2005–present
Labels	Gut, Lava, Universal Republic,Island
Website	jessiejofficial.com

Jessica Ellen Cornish (born 27 March 1988), better known by her stage name Jessie J, is a English singer and songwriter. She first saw fame when she began writing tracks for Justin Timberlake,Alicia Keys and Christina Aguilera. In January 2011, she won the prestigious Critic's Choice award at the Brits.

Her debut single, "Do It Like a Dude", charted at number-two on the UK Singles Charts. The second single, "Price Tag" which features US rapper B.o.B is available in the UK as a download from January 30th. Her debut album, Who You Are, is set to be released March 2011 in the UK and April in the US

1988-2005: Childhood and youth

Jessie J was born Jessica Ellen Cornish in Redbridge on March 27, 1988. She was cast as an eleven year old in Andrew Lloyd Webber's West End production of Whistle Down the Wind.Educated at Mayfield High School, at age 16 she began studying at the BRIT School, and joined a girl group at the age of 17. Jessie J has an irregular heartbeat, and also suffered a minor stroke at the age of 18. As a result, she does not smoke or drink alcohol. She also cites this as the reason why she does not take drugs.

2005-09: Career beginnings

She was signed to Gut Records, recording an album for the label, but the company went bankrupt before releasing material. Jessie J then found success as a songwriter, gaining a Sony ATV publishing contract. She co-wrote the Miley Cyrus hit "Party in the USA" with producer Doctor Luke, and Claude Kelly, as well as writing for Justin Timberlake, Chris Brown (with whom she toured Europe), Alicia Keys and Christina Aguilera. Jessie J's song "Sexy Silk" was included on the soundtrack for Easy A.

2010-present: Who You A

Jessie J released her single "Do It Like a Dude" in the UK on 21 November 2010. The single debuted at number 25 on the UK Singles Chart where it later peaked at number 2. On 15 December 2010, it was announced that Jessie J had won the Critics Choice award at the BRIT Awards 2011. On 6 December 2010, the BBC announced that Jessie J had been nominated for the BBC's Sound of 2011 list. On 7 January 2011, the singer was announced as winner of the list which included James Blake, The Vaccines, Jamie Woon and Clare Maguire. Her debut album, Who You Are, is due to be released on 28 March 2011 in the UK, and 12 April in the U.S.A track entitled "Price Tag" was promoted by Jessie J on Later... with Jools Holland on 9 November. The song was released as the album’s second single, featuring US rapper B.o.B, on 28 January 2011. Jessie J orginally wrote "Do It Like a Dude" for Rihanna, but decided to keep the track for herself.

Jessie J revealed in an interview that she wanted to work with Nicki Minaj. Later, Minaj stated that she had fell in love with Jessie J, stating, "I checked her out afterwards, and I fell in love with her - the tone of her voice and everything." In an interview with J, she stated that her album offers many different genres of music. She said "Do It Like a Dude" was "about male egos in the music industry." She went on futher to say "It's tongue-in-cheek but also a middle finger up. Women can do whatever the big men in suits do who take themselves so seriously. Its an empowerment song." She also stated in the interview that her debut album would consist of Reggae, Euphoric, Dance and R&B. She announced she would go on her first debut tour. The tour currently has seven confirmed dates.

Albums

Year	Album details	Peak chart positions
		UK	IRE
2011	Who You Are First studio album Release date: 28 March 2011 Label: Lava, Universal Republic	—	—

Singles

Year	Single	Peak positions			Album
		UK [16]	IRL [17]	NZ [18]
2010	"Do It Like a Dude"	2	13	26	Who You Are
2011	"Price Tag" (featuring B.o.B)[11]	—	—	—
"—" denotes releases that did not chart.

Awards and nominations

Year	Organisation	Award	Result
2010	BRIT Awards 2011	Critic's Choice	Won
2011	BBC Sound of 2011	Sound of 2011	Won
	MTV Brand New 2011	Next Big Thing	2nd